3 years ago the autobiography “Let my people go surfing” by Patagonia founder Yvon Chouinard got us thinking – questioning and rethinking the industry we’ve been part of for a decade.
Streetwear has an ever-growing impact on lives all around the world and that’s why we made it our goal to inspire our globally active community to think, discuss and ideally counteract the environmental crisis on their own. We all have to start somewhere and do something.
Our highest goal is to create a product, that convinces with quality, style & exclusivity but also features the benefits of a transparent, local and sustainable supply chain.
To be clear, the world doesn’t need another brand. There are already too many garments and shoes on our planet.
But our vision with Afew Goods is to create an understanding of conscious consumption and raise awareness of the importance of fair and ecofriendly produced goods while focusing on a 100% transparent supply chain.
With our products we want to encourage people to buy products of better quality that will last, instead of buying in mass without thinking.
It’s all about creating a product that carries a story – the longer you wear it, the more valuable it becomes.
In 2016 we secretly set off to a new journey and we actually documented pretty much every step of it. To help you understand what Afew Goods really stands for, we happily invite you to take a trip down memory lane and explore how our brand really came to be. You can find all our steps in our Feed as well as on Instagram & YouTube.